Tomorrow night, a truly unprecedented spectacle will take place when
undefeated boxer, Floyd Mayweather steps into the ring to fight Conor
McGregor, the UFC Lightweight champion. This contest quite literally
took a page from the Rocky vs. Thunder Lips playbook, both from an
entertainment and promotional aspect. Very similar to Stallone's battle
with Bollea on screen, this clash of the top trash talkers from two
different combat sports is purely an entertainment venture. There was
much hype used to entice highly-priced ticket sales and for home viewers
to spend $99.99 to watch it live. But, did these two bombastic personas
overplay their hand? Did they push the hype machine so far that the
public will roll their eyes instead of reach into their wallet?
As is the case with any prize fight, the point is to "sell" the fight in
order to maximize profits. That's capitalism, and even during the down
years of boxing, big time fights drew at the box office. However, there
was always more substances to it than just dollars and cents. There was a
legacy on the line or the prospect of elevated status that promised an
even bigger payday in the future. For example, when savvy veteran,
Bernard Hopkins dodged father time to become one of the oldest champions
in the history of the sport a few years ago, he eventually ran into
Sergey Kovalev, the Russian power puncher who sent "B-Hop" tumbling to
the canvas en route to a one-sided decision in 2014. Since that time,
Kovalev, with his increased profile after a win over a legend, went on
to rack up more victories before a pair of thrilling pay-per-view bouts
against Andre Ward in recent years.
Another example involved Floyd himself, including when he fought former
gold medalist Oscar De La Hoya in 2007. The split decision win for
Mayweather in what was one of the highest-selling pay-per-view events in
history put him on another level in terms on public perception. De La
Hoya was one of the most accomplished and popular champions on his
generation, but that victory for Floyd ushered in the era of "Money"
Mayweather. Oscar retired the following year, while Mayweather generated
some of the biggest purses in the history of boxing.
However, this McGregor contest has neither legacy nor status on the line.
If Conor chooses to fight again, it's not as though he will suddenly
pursue a boxing career, especially while he's still the 155 LBS title
holder and under contract to the UFC. So, even a long shot victory does
nothing to propel his status as a boxer. With a record of 49-0, even the
probable win that will edge Mayweather ahead of the legendary Rocky
Marciano's record will do zero for his legacy. Boxing purists and even
casual fans will recognize that Floyd literally fought a boxing amateur
to obtain his 50th professional win.
So, essentially the selling point of this entire project is
entertainment value, and more specifically, can Conor McGregor shock the
world for the biggest upset in sports history?
So far, the collaborative effort of the UFC, Showtime, and Mayweather
Promotions have used every smoke and mirrors trick in the book to
attempt to create the perception that this will somehow be a competitive
fight. Most recently, the approval of 8 oz gloves, smaller than
boxing's usual 10 oz mitts, but bigger than the 4 oz MMA gloves, was
added to the list. In theory, this would suggest that Conor would
somehow have an advantage because he usually fights with small gloves.
In reality, it will make no difference, as the key to the entire bout is
that McGregor might not be able to land anything because of the
masterful defensive skills of his opponent. The size of the gloves is
irrelevant, especially if the UFC star can't land those gloves in a
boxing match against one of the most defensive boxers in the history of
the sport.
The other narrative that was pushed in an attempt to create the illusion
of competition was that "Money" Mayweather might not be able to match
his younger opposition. At 40, Floyd certainly isn't at the start of his
career, but to suggest that his skills plummeted since his last bout
less than two years ago is a stretch, especially when you consider that
because of his defense, the former five-division world champion took
minimal damage during his two decade career.
The concept that this match-up will be competitive was such an
unbelievable possibility that the two athletes went into hype mode to
try to push sells, but did they push the envelope too far?
In a promotional tour that spanned four cities and three countries,
Mayweather and McGregor put on a pro wrestling type display that
resembled more of a circus than a grudge match. The profanity, slurs,
and dollar bills flew as they ranted toward each other. At the
conclusion of the press tour, most analysts saw the lame attempt to
generate buzz as an indication that this fight was less about sport and
more about dollar signs.
The over-the-top push to sell the fight might've given the audience a
hint that all this manufactured sizzle was there simply to camouflage
the lack of any real substance of a fight. The brash Dublin native is a
charismatic and dynamic mixed martial arts fighter, but the striking of
MMA compared to boxing is apples to oranges. The different angles,
timing, and rules make it a completely different skill set. Keep in
mind, McGregor has no professional boxing experience.
Are fans really going to pay $100 to watch an amateur fight an undefeated boxer with a record of 49-0?
Chances are, yes, the general public probably will spend the cash just
to see the sideshow. But, I think it's also fairly obvious that this is a
money grab so it shouldn't automatically be assumed that this will
break the record for the best-selling pay-per-view. I'd guess that it
will rank within the top three events based on the loyal fan following
of each athlete, which is still a tremendous success. Despite the
blatant money grab, you can't blame Floyd or Conor for taking the money
offered. Floyd doesn't want to fight someone as dangerous as Gennady
Golovkin so fighting McGregor brings him the most money he's going to be
paid from boxing at this point in his career. For the UFC champion, his
biggest pay check from the octagon was $3 million, and it's rumored
that he will make at least $50 million to fight Mayweather so this
sideshow fight gives him financial security for the rest of his career.
Most importantly, it gives the Irishman options for the future. Assuming
he doesn't foolishly squander the mega cash from boxing, he has the
security to retire before the age of 30 if he doesn't want to return to
the UFC. Again, you can't blame either of them for taking the money on
the table.
The being said, the reality of this fight is simple, it's money for
everyone involved. While the circus atmosphere might've soured some
purists on the bout, the causal fans will tune in to look for the
surprise upset win. Those same causal fans will be disappointed when
Floyd artfully dodges McGregor's punches and ends the fight relatively
earlier or coasts to an uneventful decision. The odds that anything
other than a definitive Mayweather victory happens is almost comical.
The bottom line is, the results of this bout will do nothing to improve
the legacy of Floyd Mayweather or to hinder the status of Conor
McGregor, it's just a venture to make as much money as possible.
If anything, this is an opportunity for Conor McGregor elevate his
status because even if he doesn't win the fight, there's still a moral
victory if he makes it through twelve rounds against Floyd Mayweather.
It will definitely be interesting to see the buy rate for this event and
if the public will pay to watch it.
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